The Value of Face-to-Face Engagement
Face-to-face engagement is imperative for conferences and events. In a world saturated with apps and easy to use technology, a whole generation is missing out on this crucial form of communication as they become more reliant on webinars, videos and digital documents to gather information.
This lack of connection is desensitising people against the most natural form of engagement. It gives many people less of an inclination to attend events where real life people are speaking about real life experiences. With the mantra of "just Google it" ringing true in most workplaces, many are left void of the benefits that verbal engagement brings, particularly in the capacity of a conference or event.
What is it that makes conferences and events fantastic social hubs? What benefit can speakers have on the individual attendee?
Conferences and events provide an incredible catalyst for social interaction. Despite the fact that many people attend alone, there seems to be no shyness when it comes to greeting strangers and engaging with like-minded industry professionals. Before speakers even take the stage, venues buzz with compelling conversations as connections are being made.
Rocketing emails back and forth is neither efficient nor personal, and straying away from virtual conversations into face-to-face connections can boost creativity and energy. Networking is essential in business and face-to-face engagement creates a solid foundation for strong and meaningful professional relationships. Conferences and events play a strong part in making these connections.
Now lets take a look at the conference speaker. Despite the fact that a speaker is addressing a crowd, their ability to deliver information and make it feel personal to the attendee is extremely important. Body language of the speaker, teamed with the evocative nature of content delivery can be extremely inspirational for attendees, and this level of connection cannot be replicated through any screen, email or SMS.
A top class speaker can restore the motivation and imagination of tired attendees and it is this that many find so rewarding. Exiting a day of presentations with rejuvenated vigour cannot only improve work but also home life. Many underestimate the power of speech and rely solely on virtual media and, whilst digital content is abundant and beneficial, it does not hold the same strengths and qualities as good old-fashioned face-to-face engagement.
World-leading speaker bureau, Celebrity Speakers, agree that speakers can lift and reframe an individual’s thinking with their vision and experience of high achievement. They provide the most influential people on the planet to inspire, educate, motivate or entertain and promote their founding vision "high achievers inspire others."
Essentially, face-to-face engagement is all about feeling. The human psyche has a natural yearning for personal connections, and conferences and events are a go-to for those who thrive from fluid conversations and presentations.
Face-to-face engagement and learning needs to remain a priority in the conference and meeting industry coupled with a sound technology strategy to insure multiple generations can be captivated. However, nothing beats personal interaction.