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Tips for Hosting an Event for Your Ecommerce Store

An event can be a superb way to boost your ecommerce business. Many store owners do not think about hosting an event for their store because the operation is carried out online but it can be an excellent way to promote your store, engage with your target audience and raise ...

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Six Tips for Networking At Events

Even the word networking can give people some anxiety. While it can be daunting at first, it is important to realize that networking is a skill and once you get the hang of it, you will soon find it much easier and less intimidating. Events are the perfect place for ...

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How Can Law Firms Increase Attendance at Events?

Hosting an event can be a great way for law firms to attract clientele, contribute to the local community, and make new connections and partnerships which could benefit them in the future. To find out how you can increase attendance at your events and ensure that they are as successful ...

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6 Ways to Hype Your Big Event Without Straining Your Budget

With preparing, organizing and finding sponsors for your event being a daunting task on its own, marketing itself may take a hit, when resources and personnel are limited. And that’s a trap you need to avoid.  With the information overload online, your event needs to stand out from ...

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Hosting an Important Event on a Budget

Hosting a major event is stressful enough in any kind of context – from a personal to a professional setting. And things can get even messier if you have to deal with the idea of having a very limited budget. It’s not the end of the world though – there is ...

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Four Tips to Keep in Mind for Hosting a Great Event on a Budget

Budgets are often increasingly tight for event planners. You want to create a show-stopping event that everyone you invite will rush to buy tickets for, and create a memorable experience on the day, but a tight budget might be holding you back. It’s something that most event planners today ...

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The Importance of Risk Management in Events Planning

Planning an event requires months of prep-work, with pressure increasing each day. Event planners have a lot on their plate, from liaising with suppliers to organizing the guest list. All of this work means that a failed event inevitably leads to disappointment. Unfortunately, with so many moving parts, an unsuccessful ...

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Top Tips on Marketing your Conferences and Events

Traditional marketing techniques no longer work. Attendees change their identities faster than a chameleon changes color. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers ...

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