Planning an Event? How to Garner an A-List Guest List

Whether you are planning a networking event, a team building session or even a celebratory occasion, attendees can make or break an event. When it comes to making sure that your event is memorable, for all the right reasons, it’s essential to keep a close eye on your A-list guest list. While you want to ask relevant industry contacts and colleagues, inviting too many, or having too few attendees will spell suicide before the clock strikes midnight. Read on and learn how to garner an A-list guest list for your event.

First, establish why you are holding your event and what you want to achieve. Remember that any event held during the day will be much more successful if drinks are kept at bay until cocktail hour. If you are hosting an event or conference that consists of a series of talks, are your speakers well known? You will want to create a buzz even before you begin selling tickets or enabling attendees to register for your event to ensure that you have an A-list attendance. There’s nothing worse than being disorganized or late when it comes to distributing invitations, so make sure that you establish the date of your event, and the aims or targets that you want to hit on the day of your event.

You will need to consider the time of year and time of day for your event. Remember that busy holiday periods could see your guest list reduced. Be sure to start planning as soon as you know that you need to hold an event. The earlier you can start the planning process, the better!

Layouts, lighting and even the merchandise that you offer will have a huge effect on the success of your conference or event. Initially, you will need to establish if you will need a company booth or stand. Firms such as AAA Displays offer a range of shelving and retail options to meet with your event or conference requirements. 

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It might sound over the top, but you really need to use strategic planning when it comes to planning a stellar event or conference. Make sure that you take the time to speak with any high-profile guests personally – it’s better to make direct contact rather than sending a speculative email. Make sure that you are clear and direct about why you want each contact to attend your conference or event. This doesn’t mean you have to try and ‘sell’ your event to potential attendees, but instead take a few key points to establish interest.

You may also decide to share if any of their key competitors are attending your event. Now that you have made these promises, it is up to you to make sure that any potential connections or meetings happen during your conference or event. If attendees have a good first experience, they are bound to register for events you hold in the future.

Factors such as age, demographics and employment sectors can have a huge effect on the overall tone and atmosphere of your event. Yes, your event might be work related, but failure to have a diverse and interesting guest list will make the whole occasion feel fairly flat. While it’s important to make sure you invite relevant industry contacts, a few ‘wild cards’ will make your event much more memorable – plus there may even be potential business opportunities that you hadn’t previously considered. Your attendees don’t need to be a carbon copy of you, so be sure to choose wisely.

Once you have planned and organized your conference or event, enjoy all of your hard work. An organized and well thought out event will ensure that you continue to attract the A-list crowd, year after year.


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