How to Use Events to Promote Your E-commerce Business

Are you having a hard time attracting customers to your e-commerce site? Does it feel like your business often gets lost in a sea of competition? Are you looking for that hook - the one factor that gets people’s attention and brings them to your site? If you’ve answered yes to these questions, then it may be time to look into how events could, in fact, help to promote your e-commerce business. While holding events may not be the first thing that pops into your mind as an effective strategy, the fact is that they can have a really positive effect on the level of traffic.


The first step in this process is to start promoting which events your business will be at, and when. It doesn’t matter if you are hosting the event or you are merely a sponsor, exhibitor, speaker, or will just be in attendance. The fact is that you need to make it easy for people to find you and show up at these events. As the event draws closer, you’ll want to send out little reminders too.

As for where to give notice about what events you plan on attending, social networks are going to be your best avenue. This is a way to get a message out to a large audience of people in a quick and easy manner. You can also answer any questions followers may have through your announcements online.


As the saying goes, it's also important to know who your audience is. You need to show up to the event being well aware of who will be in attendance, why you would appeal to that target audience, and be ready to answer their questions.

For this step, a little market research will be required and will be well worth your time. The results can help you to tailor the marketing material you put together and bring with you, the presentation you craft, and the messaging you will be conveying.


If the setting allows, it's also a good idea to set up a few sample online shop terminals at the event or in your booth. Have some tablets/laptops set up with your e-commerce site on the screen and ready to go. You can then talk visitors through the products/services you sell, help them to create an account, and even do some shopping.

Rather than just telling them how easy your site is to navigate and then make purchases, you can impress them with your virtual store and allow them to experience the check-out experience first-hand. Of course, for this tip to work you need to be sure you've already created a killer store-front with a platform that looks great and runs smoothly.


So, if you’ve never considered using an event in order to promote your e-commerce business, it’s time to reconsider. It’s opportunities like these that can really drive sales forward and allow you to attract all-new customers.